Local company takes over historic radio station, promising to continue its legacy of service to Berks County
Reading-based radio station WEEU has undergone a change in ownership, with Treese Media Group acquiring the station. The group, led by John and Kristine Treese, hails from Schwenksville in Montgomery County. This development comes after Twilight Broadcasting purchased WEEU in 2019 when the Reading Eagle Company filed for bankruptcy. The previous owner of Twilight cited a lack of time to dedicate to the station as the reason for the sale. The new owners express gratitude to the station’s past and present staff for their commitment to producing high-quality broadcasts. John Treese, with his extensive background in broadcasting, sees Treese Media as the perfect fit for WEEU and is excited to continue the station’s nearly century-long tradition of serving Berks County and beyond.
A Local Connection and Commitment to Tradition
Treese Media Group, based in Schwenksville, is a local company that brings a deep understanding of the community and a commitment to preserving WEEU’s legacy. John and Kristine Treese, the owners of the group, have a passion for broadcasting and recognize the importance of maintaining the station’s connection to Berks County. With their roots in Montgomery County, the new owners are poised to continue WEEU’s tradition of serving the local community while also expanding its reach.
A Perfect Fit for WEEU
John Treese’s extensive career in broadcasting makes Treese Media Group a natural fit for WEEU. Having worked in the industry for many years, Treese brings a wealth of experience and expertise to the table. His deep understanding of the radio landscape, combined with his commitment to local programming, ensures that WEEU will continue to provide high-quality content to its listeners. The new owners are dedicated to upholding the station’s reputation for excellence and building upon its strong foundation.
Building Upon a Century-Long Tradition
WEEU has a rich history that spans almost a century. Since its inception, the station has been a trusted source of news, entertainment, and community engagement for the residents of Berks County and beyond. Treese Media Group recognizes the importance of this legacy and is committed to building upon it. Their vision for WEEU includes expanding its programming to cater to a diverse audience while staying true to the station’s core values. By embracing new technologies and exploring innovative content, the new owners aim to ensure that WEEU remains a vital part of the community for years to come.
Fostering Local Talent and Collaboration
One of the key aspects of WEEU’s success has been its ability to foster local talent and collaborate with community organizations. The new owners are eager to continue this tradition and provide a platform for local voices to be heard. By partnering with local businesses, artists, and community leaders, Treese Media Group aims to create a dynamic and inclusive radio station that reflects the diverse interests and perspectives of Berks County. This collaborative approach will not only strengthen the station’s connection to the community but also contribute to its long-term sustainability.
Embracing the Future of Radio
As technology continues to evolve, so does the radio industry. Treese Media Group recognizes the importance of staying ahead of the curve and embracing new opportunities. While honoring WEEU’s rich history, the new owners are committed to exploring digital platforms, streaming services, and other emerging technologies to reach a wider audience. By adapting to the changing media landscape, Treese Media Group aims to ensure that WEEU remains relevant and accessible in an increasingly digital world.
Conclusion:
With the acquisition of WEEU by Treese Media Group, the historic radio station is set to embark on a new chapter while staying true to its roots. The local connection and commitment to tradition, coupled with John Treese’s extensive experience in broadcasting, make Treese Media Group an ideal fit for WEEU. The new owners are dedicated to building upon the station’s century-long tradition of service to Berks County and beyond, fostering local talent, embracing new technologies, and collaborating with the community. As WEEU continues to evolve and adapt, listeners can look forward to a revitalized radio experience that reflects the diverse interests and perspectives of the region.
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