Small Business Saturday: Supporting Local Economies and Entrepreneurs

Discover the impact of Small Business Saturday and learn how you can support small businesses year-round.

Sandwiched between the retail frenzy of Black Friday and Cyber Monday, Small Business Saturday has emerged as a significant shopping event. Created by American Express in 2010 and co-sponsored by the United States Small Business Administration (SBA) since 2011, Small Business Saturday aims to raise awareness about the impact of supporting small businesses throughout the year. As consumers become increasingly conscious of the importance of shopping small, this year’s Small Business Saturday is expected to generate billions of dollars in revenue for small businesses. In this article, we explore the significance of Small Business Saturday, the current state of small businesses, and offer tips on how to support them year-round.

What is Small Business Saturday?

Small Business Saturday takes place on the Saturday after Thanksgiving each year, positioning itself between the retail giants’ discount extravaganza of Black Friday and Cyber Monday. Large retailers often overshadow small businesses during this period, making it challenging for them to compete. However, Small Business Saturday shines a spotlight on small businesses during the crucial holiday shopping season. This event has become even more vital during periods of economic instability, such as the pandemic and high rates of inflation.

What defines a small business?

Defining a small business is not as straightforward as it may seem. While parameters like revenue and the number of employees are often used to evaluate the size of a business, there are no universally accepted criteria. The Small Business Administration (SBA) provides size standards that determine eligibility for certain government programs and contracts. However, different organizations, like Amazon, have their own guidelines. Ultimately, for consumers, supporting small businesses often comes down to a personal connection and the feeling of investing in an entrepreneur’s dream.

Select’s favorite small businesses of 2023

To showcase a variety of small businesses, we’ve compiled a list of products from some of our favorites across the country. From Backlot Coffee’s delicious blends to Tchotchke’s unique menorahs, these businesses represent the diversity and creativity found in small businesses nationwide. This is by no means an exhaustive list, but it offers a glimpse into the incredible products and services available from small businesses.

The state of small businesses in 2023

Small businesses have faced significant challenges in recent years, particularly during the pandemic. Many struggled to stay afloat and permanently closed their doors. While some surviving small businesses are on more stable ground, they continue to grapple with supply chain issues, staffing shortages, and inflation. To adapt and thrive, small businesses are focusing on e-commerce and social media. Embracing digital platforms allows them to reach customers across various shopping platforms and provide exceptional shopping experiences.

How to support small businesses year-round

While Small Business Saturday garners significant attention, supporting small businesses should be a year-round effort. Purchasing products, gift cards, and subscription services from small businesses is a direct way to support them financially. Additionally, sharing positive reviews online and via word-of-mouth helps create awareness and trust. Following and interacting with small businesses on social media is another effective way to support them, as it helps increase their visibility and reach. Seek out small business sellers on larger e-commerce sites and use local guides and maps to discover small businesses in your area.


Small Business Saturday serves as a reminder of the crucial role small businesses play in our communities and the economy. As consumers, we have the power to make a significant impact by supporting small businesses year-round. By shopping small, sharing positive reviews, and engaging with small businesses on social media, we can help them thrive and contribute to the growth of local economies. Let us not confine our support to a single day, but make it a habit to champion the entrepreneurs and dreamers who make our communities vibrant and diverse.






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