Layers and People People: A Wes Anderson-inspired Branding Collaboration

Seattle’s Layers sandwich truck partners with People People to create a visually captivating brand that draws inspiration from Wes Anderson’s films.

In a world where farm-to-table aesthetics dominate the Seattle restaurant scene, Layers, a popular sandwich truck, has taken a different approach to branding. Teaming up with local brand strategy and interactive studio, People People, Layers has unveiled a visual identity that seems straight out of a Wes Anderson film. With custom wallpaper, menus, merch, and signage, the collaboration aims to transport customers to a lakeside sandwich shop reminiscent of Anderson’s Moonrise Kingdom.

1: The Inspiration Behind the Brand

Drawing inspiration from the whimsical charm of Wes Anderson’s films, People People sought to create a brand that evoked a sense of nostalgia and adventure. By imagining how a lakeside sandwich shop in Moonrise Kingdom would look, the team aimed to capture the allure of living in a Wes Anderson film. This concept resonates with audiences who have been captivated by the unique aesthetics of Anderson’s movies, as seen through popular platforms like TikTok.

2: The Elements of the Brand

The collaboration between Layers and People People resulted in a comprehensive brand package that goes beyond the typical deliverables. Alongside menus, merch, and signage, the team also designed custom wallpaper to enhance the ambiance of the sandwich shop. Creative director Shannon Palmer explains that the goal was to create a feeling of freedom and summer, reminiscent of lakeside summer camps, picnics, row boats, diving boards, and classic striped beach towels. The attention to detail in the branding elements aims to transport customers to a nostalgic and whimsical world.

3: The Power of Visual Identity

The decision to create a visually captivating brand for Layers highlights the importance of visual identity in today’s competitive market. By embracing the aesthetics of a renowned filmmaker like Wes Anderson, Layers and People People have differentiated themselves from the sea of farm-to-table-inspired restaurants in Seattle. The unique branding not only attracts customers but also allows them to become part of a specific world, much like the fictional brand Mendl’s in Anderson’s The Grand Budapest Hotel.

4: The Impact on the Customer Experience

The collaboration between Layers and People People goes beyond visual appeal. The immersive brand experience created by the custom wallpaper, menus, and merch enhances the overall customer experience. Stepping into Layers feels like stepping into a carefully crafted film set, where every detail has been thoughtfully considered. This attention to detail not only enhances the enjoyment of the food but also creates a memorable and shareable experience for customers.


The collaboration between Layers and People People showcases the power of visual identity in creating a unique and captivating brand. By drawing inspiration from Wes Anderson’s films, Layers has differentiated itself from the crowded Seattle restaurant scene. The attention to detail in the branding elements, from custom wallpaper to menus and merch, creates an immersive experience that transports customers to a lakeside sandwich shop straight out of a film. This collaboration serves as a reminder of the importance of creativity and storytelling in branding, and how it can elevate the customer experience to new heights.






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