Ancient and mid-century buildings in Rome are being transformed into luxurious hotels, showcasing the city’s commitment to urban restoration and sustainability.
As the eternal city of Rome continues to captivate travelers with its rich history and timeless beauty, a new trend is taking shape within its ancient walls. Luxury hotels are emerging as beacons of urban restoration and sustainability, breathing new life into historic buildings and offering authentic experiences to visitors. From the recently opened Six Senses Rome, which seamlessly blends modern design with Roman architecture, to the revamped Hotel Eden and the Bulgari Hotel Roma, these establishments are redefining the luxury hotel scene while honoring Rome’s storied past.
A Sustainable Oasis in the Heart of Rome
The Six Senses Rome stands as a testament to the city’s commitment to sustainability and heritage preservation. The hotel’s three-year urban regeneration project restored not only the grand facade of the San Marcello al Corso church but also incorporated elements of Roman architecture throughout its design. With a focus on eco-friendly practices and a deep respect for the city’s history, Six Senses Rome offers guests a unique and sustainable oasis in the center of Rome.
The Rise of Luxury Hotels in Rome
The opening of several big-brand luxury hotels in Rome is a result of ongoing urban restoration projects. The InterContinental Rome Ambasciatori Palace and Anantara Palazzo Naiadi Rome Hotel are just two examples of hotels that have found their home in restored historic buildings. These establishments not only provide luxurious accommodations but also give guests the opportunity to immerse themselves in Rome’s rich cultural heritage.
Hotel Eden: A Jewel of the New Rome
Dating back to 1889, Hotel Eden has undergone a recent facelift and now shines as one of the city’s finest examples of the “new Rome.” The hotel’s renovations have seamlessly blended modern amenities with its historic charm, attracting a diverse clientele that includes celebrities, royals, and dignitaries. Hotel Eden’s commitment to providing authentic experiences and its strategic location make it a sought-after destination for travelers seeking a taste of luxury and history.
Rome’s Changing Landscape
Fabiola Balduzzi, Director of Communications for Hotel Eden, highlights the changing landscape of Rome as the city evolves into a more attractive international destination. Balduzzi credits various large-scale events and the city’s commitment to providing authentic experiences as factors contributing to Rome’s newfound allure. With upcoming events such as the 2025 Jubilee and the possibility of hosting the World Expo in 2030, Rome is poised to become an even more enticing destination for travelers.
Embracing Experiential Luxury
The new Bulgari Hotel Roma exemplifies Rome’s shift towards experiential luxury. Housed in a building dating back to the 1930s, the hotel combines Italianate glamour with contemporary design. From the hand-made mosaic rosettes in the bathrooms to the subterranean Bulgari Spa, every detail reflects the epitome of Italian luxury. The Rome Edition, housed in a renovated 1940s bank, offers a modern and stylish retreat with its plant-filled courtyards and striking marble staircase.
Rome’s luxury hotels are not only providing opulent accommodations but are also leading the way in urban restoration and sustainability. By repurposing historic buildings and incorporating elements of Roman architecture, these hotels are creating a seamless blend of past and present. As the city continues to evolve into a more attractive international destination, the preservation of its heritage and the creation of authentic experiences will undoubtedly keep travelers coming back for more. Rome’s luxury hotels are not just places to stay; they are gateways to the city’s rich history and vibrant future.